5 months ago

A curated directory of personal finance tools and investment apps [recently featured on Betalist]

$ 34
$ 750

Project Details

What is included in the sale ?

The site and all of the unique published content, branding and image files, the domain, control of twitter, facebook and linkedin pages, and the email list.

What is the technological stack ?


Which parts of the project are incomplete ?

The project is complete. There are user submissions that can be reviewed and added if they fit a category.

Do you have any traffic ?

There were 39,934 pageviews in the month of July when actively updated and promoted. Bounce rate was only 31.41% (that's good).

Why are you selling ?

More content needs to be added, as well as promotion, and I don't have time as I've taken on new projects. Rather than the site turn stale, I'd like someone else to take it over so that the content stays fresh and continues to be a helpful directory.

How can the future owner turn the project into a business ?

Many of these financial tools offer partner or affiliate bonuses that pay well. All you have to do is sign up for each program and add your links. The site has been featured on but has not been submitted to Product Hunt or other sites yet, which could easily get a lot of new users and traffic.

I was planning to add user accounts in which users could save their "finance stack," receive updates on how they were doing, and easily share all the tools they use. Also, in the plan was a pro account for financial bloggers, etc., to easily share content and tool lists.

Promoting on social media got a lot of clicks in addition to SEO, so there is a lot of potential for growth in traffic. It should generate decent ad income again with some promotion (it made $33.83 with AdSense in the month of July with limited promotion) or with more original posts, but adding new features that users pay for might be the real winner.

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