4 months ago
Inspirational & Trendy Products | $30k total revenue | 1,175 unique customers | 69% profit margin
What is included in the sale ?
- e-Commerce platform accounts
- Sublimation Printer + ink + paper, 2 mug heat presses with extra attachments, Inventory of mugs on hand or on order at the time of closing ~80
- All print files, mockups, product photography for the mugs and shirts
- Marketing materials and collateral (customized pack-ins for MotivationLab orders)
- Social media accounts (Facebook: 33 followers, Twitter: 1.1K followers, Instagram: 5.3K followers)
- Email accounts
- Custom Instagram growth strategy guide (created in Fall 2018)
All-time orders & revenue for both Etsy stores: https://imgur.com/a/ROakoxK
Two Brands: There are two e-commerce brands included with this business purchase. MotivationLab - inspiration-themed mugs and shirts. SunnyStateStudio - trendy mugs and shirts.
Existing Professional Websites: TheMotivationLab.com is built on WordPress. It has e-commerce shopping functionality and a custom mug ordering form. SunnyStateStudio.com is built on Shopify, and is set up to take mug orders. Total value of these two websites is ~$5,000.
Over 1,175 unique customers since March 2016.
Semi-Automated: All shirts are set up to be fulfilled automatically via Printful.
Healthy profit margin: 69% on mugs; 40% on shirts
208 5-star reviews on Etsy
On average, I spend ~10 hours per week on the business
What is the technological stack ?
Wordpress (TheMotivationLab.com), Shopify (SunnyStateStudio.com), Etsy (both stores), Amazon, Spocket (dropshipping), Printful (fulfilling shirt orders), Gmail/GSuite
Which parts of the project are incomplete ?
Do you have any traffic ?
Yes. Here’s the traffic stats for the life of the business (both Etsy stores): https://imgur.com/a/Afx6KXm
Why are you selling ?
To free up time and resources to focus on a different venture.
How can the future owner turn the project into a business ?
It’s already a business. Here’s how the new owner can grow it:
Product Line Expansion: Through Printful, many more products can be offered including water bottles, sweatshirts, kid’s clothing, hats, tote bags, phone cases, etc. Expanding is easy considering 200+ designs are already created. Water bottles can be added and fulfilled by yourself since the heat presses included are also compatible with sublimation bottles.
Social Media Marketing: I’ve definitely underutilized social media marketing (especially Instagram) to attract customers and grow the brand. The new owner of this business will get a custom-made Instagram Marketing strategy guide packed with strategies and tactics that are easy to follow and implement.
Spend time reaching out to offline/online boutiques and retailers to place wholesale orders. Can also get setup on additional dropshipping platforms.
Mug production/fulfillment can be automated via Printful, which will make this business 100% automated.
I’m happy to provide support to the buyer during the transition of the business. If you have any questions or inquiries, feel free to get in touch with me.